Hotel & Travel

 

The Hotel and Travel Industry has been one of the most affected by the information age.  Today’s travelers are more sophisticated informed and demanding. In order to perform well and gain a competitive advantage, your travel business must excel in the digital world.  Our cutting edge platforms and experienced marketers will give you the competitive edge that allows you to revitalize your service line revenue, attract customers, gather analytical insights, and expand your market share.  We will take care of your marketing needs so that you can focus on running your travel business.

 
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Email Lead Generation Marketing  For the Hotel and Travel Industry

Our email Lead Generation marketing campaigns are designed to generate more of the customers you are looking for and to help you build your business grow. With us generating your customer leads you will have more time to focus on the things that you do best.
At iMoxie Marketing we quickly identify your subgroups of clients, in our 200 million intelligent record database, based on their profile and from our consumer file using 300 unique filters match them to your business needs.  From our customer files, we can filter to your potential clients based on a number of criteria that best matches your business.
 

We then select 20 to 30 thousand qualified prospects and their email addresses.  We know the email addresses of thousands of prospects and all of them are near your agency. We will send them a series of personalized emails that appear to come directly from your practice introducing you and your services.
Each of the emails will encourage the reader to click through to a landing page we build specifically about your agency.  When they arrive at the landing page, they will view a short video about your unique products and your services. Then when a potential client would like to get more information or book an appointment they just click the submit button on the form that has their information pre-populated.  We trigger the warm to hot lead to you and direct them to contact you as well.

 

Paid Social Media  Advertising for the Hotel and Travel Industry

Let’s face it; your business needs more than impressions and clicks—you require phone calls,  reservations, visits, Geofencing, call tracking and ROI. With Paid Digital Advertising, you will get a monthly report of real-world conversions like reservations,  hotel visits and phone calls. By combining that with cutting-edge search, social, and display advertising technologies, you get the perfect recipe for driving your reservations and a more consistent  revenue stream. To top it all off, your ad campaigns are entirely managed by our experienced marketers so you can focus on your practice. Whether you need offer incentives, keep your information up to date, build customer loyalty, we will create a campaign to match your needs.  

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Websites Designed for The Hotel and Travel Industry

Websites Designed to attract more customers and help you grow your business and your profits!
To grow your travel business in today’s competitive marketplace, you have to rise above the noise and the competition to win the hearts and minds of your potential patients.Your customers also expect instant gratification, information, and solutions in every aspect of their online experience.  Your website has become your primary point of driving or hurting the growth of your business over the past few years.

If your site does not immediately address your potential customers needs, they will “bounce and look for the information they seek from your competition. These beautiful well-designed websites are your first step in engaging your clients and provide the User Experience they demand. In the marketplace that also means one that connects with your customers and one that provides confidence in your brand.  The Look and design of your site will create the foundation for your success, but that’s just the beginning. Your site will also be expertly designed and developed as your Hub to track and follow up on your prospects and help you to turn them into loyal customers and raving fans

 

SEO and Visibility For Your Business

SEO makes it possible for your hotel to compete online by moving your websites higher in local search rankings. Why is it important to rank well on sites like Google and Bing? Because over 80% of your prospects search online before deciding where to stay. Our SEO and Visibility strategies will help your website rank higher, get noticed, and drive more customers to your hotel.  To ensure that your website for your store can be found by your existing customers, new customers who are searching for the best care. At iMoxie we have a team of experts who will Monitor and Manage your:

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  • Rankings for the most important keywords for you hotel
  • Audits for your ad campaigns for strengths and weaknesses
  • Personalized SEO Strategies

We manage the many factors like Content, Technical Codes, Website Markup, Mobile-Friendliness, Social Media Engagement, User Experience, Website Design and more… You can get started with our team of professionals who specialize in this area.

 
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Online Reputation and Reviews For Your Business

Today, the online reputation of your destination is defined by your customers. Reviews, accurate business information, and social media activity impact your reputation and whether a new prospect decides to be treated by you. Your hotel needs a way to manage all of these factors in a scalable way. With our reputation management strategies, you can keep on top of online activity affecting the reputation of a business, including reviews, listings, and social media, helping you make expert recommendations, and provide proof-of-performance.

Our marketing team will respond to all negative and positive reviews on your behalf.  Your review package includes weekly monitoring of each time you are mentioned online. Online reviews are can be the life blood of your hotel. In fact, nearly 90% of consumers say they’ll only consider using a company if they have an average rating of 3-5 stars. You know that it’s important to capture your customer's feedback, but you probably need help to get this done consistently. Our strategic approach to online reviews will give you the power to gather customer experiences to boost online star power and drive more business. Win the trust of new clients, collect their valuable feedback and show up where they are looking. Deliver a robust customer feedback plan that will have your customers seeing stars!

 

Social Media Marketing for Your Travel Related Business

There’s no better website traffic for your practice than free traffic and getting visitors to share your content is the best way to do it!   We will make it easier than ever for you to know which articles and products are generating interest, increasing your social traffic and getting you loyal followers.
Social networks such as Facebook continue to reduce the organic reach of posts on company pages. But social is where your clients are since social networks represent 30% of all time spent online!



Did you know that 80% of social sharing is done via copy paste and private messaging?
 

We will enable you to track these actions in real-time,  provide you monthly reports so that you can fully understand how your audience shares content.
We will allow you to track dark social and private messaging shares and identify viral content on your website.
Having regular social posting is critical to building a social media audience. People follow their favorite destinations on social media to discover entertaining content, give feedback, and get a first look at new products and services. With your help, our agency will keep your followers engaged with regular social posts to grow your audience and build brand loyalty.
When creating social posts, our trained agents keep a balance of marketing posts — such as new information and services you offer — with exciting content found online.

 

Cost Effective Video Production for your Restaurant

Content is King online, and Video Marketing Rules them all!

Your hotel needs videos to survive and thrive online.  Businesses with online videos are 53 times more likely to show up first on Google. From your overview video to FAQ videos, to Commercials.  We will use your videos everywhere from your website, social media pages, YouTube, email marketing and landing pages.

A highly skilled video producer from our team will work with you to compile and deliver your videos perfect for digital ads, social, and email marketing campaigns! The final product will be 60, 30 or 15 seconds in length. We can also provide you with a full on-site production commercial for you store.  Whether you’re advertising a new product or promotion, educating your audience, or highlighting your culture, our highly skilled videographers can develop the right video solution to fit your needs.

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Content Marketing For Your Business

You can put your copywriting content needs in trusted hands.    We are prepared to do any content type will create it for your business blogs to web content, white papers, and more.  SEO optimization and proofreading by our expert editing team included in your real estate content, at no extra costs.

 

Reports and Analytics For Your Business

We will continuously test and optimize every aspect of the marketing plan for your Hotel or Travel Business to help to ensure that you maximize your ROI by reducing or eliminating things that are not working and maximizing the tactics that are driving the most growth and profits for you.  You will receive monthly reports to keep you well informed.

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Get Your Free Report: How Is My Business Performing On Line?

Know your online marketing performance in 5 Key Areas!

  • Business Listings: How well can your customers and prospects find you online
  • Reviews & Reputation: What is your Reputation online and what are your reviews compared to your competition?
  • Social Media: How does your Social Media presence stack up against your competition?
  • Website: Leverage Google PageSpeed insights to assess your site's Mobile Responsiveness, Content, Load Speed
  • Digital Advertising: Uncover golden opportunities for your business with search, social and display advertising