Healthcare Digital Marketing Solutions

 

Your healthcare organization expects consistent patient growth, stronger community engagement, and higher inbound referrals.  Our cutting edge platforms and experienced marketers will give you the competitive edge that allows you to revitalize your service line revenue, attract patients, gather analytical insights, and expand your market share.  We will take care of your marketing needs so that you can focus on running your practice.

 
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Email Lead Generation Marketing For Medical Practices

Our email Lead Generation marketing campaigns are designed to generate more of the people you serve and to help you build your healthcare system.
With our team generating your patient leads you will have more time to focus on your patients and their needs.
At iMoxie Marketing we quickly identify your subgroups of patients, in our 200 million intelligent record database, based on their profile. From our consumer file we use over 300 unique filters to  match them to your practice needs. We will focus our marketing efforts on these potential patients based on a number of criteria that best matches your practice.
      

We then select 20 to 30 thousand qualified prospects and their email addresses.  We know the email addresses of thousands of prospects and all of them are near your practice. Let’s say that you are an orthodontist. and you want to deliver your message to parents of kids between the ages of kids between the ages of 8 to 18.  We can do that. Or you are a Senior assisted living center and we need to reach Seniors as well as their adult children typically between 45 and 60 years old with the same message. We can do that as well.
We will send them a series of personalized emails that appear to come directly from your practice introducing you and your services.
Each of the emails will encourage the reader to click through to a landing page we build specifically about your healthcare system.  When they arrive at the landing page, they will view a short video about your unique practice and your services. Then when a potential patient would like to get more information or book an appointment they just click the submit button on the form that has their information pre-populated.  We trigger the warm to hot lead to you and direct them to contact your appointment desk as well.

 

Paid Social Media  Advertising for your Healthcare Practice

Let’s face it; your practice needs more than impressions and clicks—you require phone calls, office visits, and ROI. With Pad Digital Advertising, you will get a monthly report of real-world conversions like office visits and phone calls. By combining that with cutting-edge search, social, and display advertising technologies, you get the perfect recipe for improving your retention and revenue. To top it all off,  your ad campaigns are entirely managed by our experienced marketers so you can focus on your practice.

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Websites Designed for Your Healthcare System

Websites Designed to attract and convert more clients and help you grow your practice and your profits!
To grow your practice in today’s competitive marketplace, you have to rise above the noise and the competition to win the hearts and minds of your potential patients.Your patients also expect instant gratification, information, and solutions in every aspect of their online experience.  Your website has become your primary point of driving or hurting the growth of your practice over the past few years. If your site does not immediately address your potential patient’s needs, they will “bounce and look for the information they seek somewhere else.

These beautiful well-designed websites are your first step in engaging your patients and provide the User Experience they demand. In the healthcare marketplace that also means a site that connects emotionally and one that provides confidence in your brand.  The Look and design of your site will create the foundation for your success, but that’s just the beginning. Your site will also be expertly designed and developed as your Hub to track and follow up on your prospects and help you to turn them into loyal patients.

 

SEO and Visibility For Your Practice

SEO makes it possible for your practice to compete online by moving your websites higher in local search rankings. Why is it important to rank well on sites like Google and Bing? Because over 80% of your prospects search online before deciding on an medical facility, our SEO and Visibility strategies will help your website rank higher, get noticed, and drive more clients to your practice.  To ensure that your website for your healthcare practice or facility can be found by your existing patients, new patients who are searching for the best care. At iMoxie we have a team of experts who will Monitor and Manage your:

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  • Rankings for the most important keywords for your Practice on Google and other search engines
  • Audit your ad campaigns for strengths and weaknesses
  • Create and execute personalized SEO Strategies to ensure that you are found online

We manage the many factors like Content, technical codes, Website Markup, Mobile-Friendliness, Social Media Engagement, User Experience, Website Design and more… You can get started with our team of professionals who specialize in this area.

 
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Online Reputation and Reviews For Your Medical Facility

Today, the online reputation of your practice is defined by your customers. Reviews, accurate business information, and social media activity impact your reputation and whether a new prospect decides to come to your facility. Your practice needs a way to manage all of these factors in a scalable way.
With our reputation management strategies, we will keep on top of the online activities affecting the reputation of your practice, including reviews, listings, and social media, helping you make expert recommendations, and provide proof-of-performance.

Our marketing team will respond to all negative and positive reviews on your behalf.  Your review package includes weekly monitoring of each mention about you online. Online reviews are critical to the success of your medical practice. In fact, nearly 90% of consumers say they’ll only consider using a company if they have an average rating of 3-5 stars. You know that it’s important to capture your customer's feedback, but you probably need help to get this done consistently. Our strategic approach to online reviews will give you the power to gather customer experiences to boost online star power and drive more business. Win the trust of new patients, collect their valuable feedback and show up where they are looking. We deliver a robust review and customer feedback plan that will have your patients seeing stars!

 

Social Media Marketing for Your Medical Practice

There’s no better website traffic for your practice than free traffic and getting visitors to share your content is the best way to do it!   We will make it easier than ever for you to know which articles and products are generating interest, increasing your social traffic and getting you loyal followers.
Social networks such as Facebook continue to reduce the organic reach of posts on company pages. But social is where your clients are since social networks represent 30% of all time spent online!



Did you know that 80% of social sharing is done via copy paste and private messaging?
 

We will enable you to track these actions in real-time,  provide you monthly reports so that you can fully understand how your audience shares content.
We will allow you to track dark social and private messaging shares and identify viral content on your website.
Having regular social posting is also critical in building a social media audience. People follow their favorite companies on social media to discover entertaining content, give feedback, and get a first look at new products and services. With your help, our agency will keep your followers engaged with regular social posts to grow your audience and build brand loyalty.
When creating social posts, our trained agents keep a balance of marketing posts — such as new information and services you offer — with exciting content found online.

 

Cost Effective Video Production for Medical Practices

Content is King online, and Video Marketing Rules them all!

Your Practice needs videos to survive and thrive online.  Businesses with online videos are 53 times more likely to show up first on Google. From your patients overview video to FAQ videos, to Commercials.  We will use your videos everywhere from your website, social media pages, YouTube, email marketing and landing pages.

A highly skilled video producer from our team will work with you to compile and deliver your videos perfect for digital ads, social, and email marketing campaigns! The final product will be 60, 30 or 15 seconds in length. We can also provide you with a full production commercial for you Healthcare System.  Whether you’re advertising a new product or promotion, educating your audience, or highlighting your culture, our highly skilled videographers can develop the right video solution to fit your needs.

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Content Marketing For Your Medical Practice

You can put your medical copywriting content needs in trusted hands.  With medical training and real-life experience in the medical field, our medical copywriters are expert, skilled and ready to take your medical content projects.  We are prepared to do any content type you need in the medical topic area, and we will create it, from medical blogs to web content, white papers, and more. SEO optimization and proofreading by our expert editing team included in your medical content, at no extra costs.  We also ensure that your content is in compliance.

 

Reports and Analytics For Your Practice

We will continuously test and optimize every aspect of the marketing plan for your medical facility to help to ensure that you maximize your ROI by reducing or eliminating things that are not working and maximizing the tactics that are driving the most growth and profits for you.  You will receive monthly reports to keep you well informed.
We maximize your online marketing……     So that you can focus on what you do best!

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Get Your Free Report: How Is My Business Performing On Line?

Know your online marketing performance in 5 Key Areas!

  • Business Listings: How well can your customers and prospects find you online
  • Reviews & Reputation: What is your Reputation online and what are your reviews compared to your competition?
  • Social Media: How does your Social Media presence stack up against your competition?
  • Website: Leverage Google PageSpeed insights to assess your site's Mobile Responsiveness, Content, Load Speed
  • Digital Advertising: Uncover golden opportunities for your business with search, social and display advertising