Latest Articles

How To Engage Your Audience Through Social Media

Is your social media falling flat? Don’t sweat it; many hours have gone into perfecting the use of this not-so-secret weapon. Facebook, Google+, Twitter, Pinterest, and Instagram strategies are outlined in detail below. Once you understand how they all work and which will suit your business...

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What Is Online Reputation Management?

A business’s reputation used to be what they said about themselves in their advertising and the reach their customers had via word of mouth. Now, consumers are pushing out a company’s reputation and image collectively by providing real-time feedback online through review sites, social media, forums...

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Digital Customer Service: The 10 Cornerstones

Customer service is about solving the problems of your customers. Now, companies have to manage customer service across multiple channels. When people have a negative experience online, they blame the company. Not responding to customers on review sites and social media is worse than having a...

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Get Your Free Report: How Is My Business Performing On Line?

Know your online marketing performance in 5 Key Areas!

  • Business Listings: How well can your customers and prospects find you online
  • Reviews & Reputation: What is your Reputation online and what are your reviews compared to your competition?
  • Social Media: How does your Social Media presence stack up against your competition?
  • Website: Leverage Google PageSpeed insights to assess your site's Mobile Responsiveness, Content, Load Speed
  • Digital Advertising: Uncover golden opportunities for your business with search, social and display advertising

How To Respond To Positive Reviews

A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook to announce the quality of...

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How To Respond To Negative Reviews

Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a particularly challenging...

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Review Management Best Practices

Why your business needs to stop removing reviews

1) People can tell your business is filtering the reviews.

68% of consumers trust reviews more when they see both good and bad scores (Econsultancy, 2012). Customers are more review savvy and can spot when things look too...

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The Dos And Don’ts Of Customer Service

Everyone can recall a time when they’ve received excellent customer service. Whether it was the clerk who was extra helpful or the hotel staff who went above and beyond, we’ve all experienced it. Unfortunately though, the bad customer service is almost always recalled more easily.

In...

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